Operators problems with the delivery of SMS (text) messages could be avoided using the correct management tools, according to Dr Yuval Davidor, founder of Israeli software house, Schema. British operator, Orange, recently admitted that it had been dropping text messages bound for the BBC’s Radio One show as it considered the latter had an inadequate system for receiving them. Davidor claims that if text messages aren’t dropped when the system is overloaded, then voice customers will be unable to make calls. With Schema’s GSM network optimisation tools, networks can perform ‘what if’ scenarios to calculate the impact of marketing text message campaigns, Davidor says. The problem will get even worse when handsets supporting the much larger MMS (Multimedia Messaging Service) messages become available. Which maybe why the Ericsson T68 is currently shipped with its MMS facility disabled. Reputedly pre-pay customers whose text messages are dropped still get charged.

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Credit: 3G Insight